Sharkie Game

Details

Sharkie was created as a brand extension of the mascot for The Sharks rugby team, Sharkie. It’s a side-scrolling runner where you get to play as Sharkie, and need to dodge obstacles (like tackle bags, scrum machines and shark cages) while running across the field at Kings Park Stadium. There are 80 levels to play, mimicking 80 minutes of rugby, and the player needs to score a try and a conversion at the end of each level. We updated the game with an endless runner mode as well, including missions to create some variation in the gameplay.

The Sharks always had a family-first focus and this was evident in the marketing of the game with full pages in the match-day programs and in-stadium activations on game days. As a result of these efforts, the game had well over 200,000 downloads which, for a kids game based on the mascot of a local rugby, team is quite a feat.

Roles:

• Game designer
• Project manager
• Lead tester
• Client liaison

Sharkie was available for free on iOS, Android and WebGL.

Watch the Announcement

Images